Brits and British Muslims and their perceptions of cultured meat: How big is their willingness to purchase?

Consumer preferences regarding food in general, livestock meat and cultured among Muslim populations remains largely unknown, especially a United Kingdom context. This is significant gap our understanding since foods that meet halal requirements have major economical share of both the British global market. The aim this study threefold: (1) gain insight into perceptions broader community demographic within it choice determinants, meat, meat; (2) investigating similarities differences between two groups; (3) model willingness to purchase (WTPu) for populations. non-Muslim population are very similar their considerations about meat. With regard further product development marketing strategies should focus on same factor populations: healthiness, safety, nutritional characteristics